King Size TV Bed - What a Year of Our Own Sales Data Actually Shows
Most "which TV bed size is best" content online is guesswork presented as useful advice. We decided to check ours against something less debatable: a full year of our own order data, covering every TV Bed frame we sold, in every size and colourway.
The headline is simple. King size isn't just popular; it dominates. King size accounted for 59% of every TV bed frame we sold over the year, more than double small and double combined, and well over double the share taken by super king. That's not a guess about the wider market; it's what our own sales split actually shows.
The numbers, size by size
Across our full range of TV Beds, here's how the share of sales broke down over the last twelve months:
- King: 59% of all TV bed frames sold, up 21% year on year.
- Double: 26% of sales, our second-biggest seller by share.
- Super King: just 11% of sales, down 51% year on year.
- Small Double: a small but emerging niche, still in single-digit percentage territory.
Total demand across the whole range grew by over a quarter year on year, so this isn't a case of king size holding steady while everything else fell away. Its share of the pie grew at the same time as the pie itself did.
The clearest way to see the shift is stock turn rather than sales share, since we carry different amounts of each size. King size stock sold through at 6.5%, against 3.1% for double and just 1.2% for super king. Put plainly, king size stock moved off our shelves more than five times faster than super king stock did. We checked this wasn't just one new product skewing the figures either. Strip out our newest launch entirely and king still accounts for roughly 60% of what's left, so the pattern holds even before you factor in a single new model.
Why king size wins for TV beds specifically
A TV bed isn't a normal bed. The size that works best for sleeping in isn't automatically the size that works best for watching a screen from, and we think that's the real reason the data tips so heavily towards king.
Super king frames are wider and, with an ottoman base, deeper too. In a typical UK bedroom, that extra width eats into the viewing distance to a wall-mounted or media-unit TV, and it eats into floor space many people would rather use for storage, a chest of drawers, or to simply walk around their room. A King size tv bed gives most of the same generous ottoman storage without pushing the frame right up against the practical limits of the room, or the practical limits of what most UK bedrooms are actually built to fit.
Our order data backs that reading up in a smaller but telling detail. Within king size specifically, roughly a third of buyers chose the bedframe only, with no bundled mattress or TV package. That tells us a fair number of king-size buyers already have a mattress and a television they're happy with. What they're buying is the storage and the media-friendly frame, not a full bedroom overhaul, which is a much easier purchase to commit to than replacing everything at once.
Colour choice reinforces the same practical mindset. The best-selling king size finishes over the year were slate, beige, mandarin, light grey and smoke grey, all safe, neutral tones that suit a room people intend to live with for years rather than redecorate around. Interestingly, grey has been on trend for around a decade now and shows no signs of slowing down.
What this means if you're choosing a size
If you're weighing up king versus super king for a TV bed, our data suggests most buyers in a similar position land on king, and the reasons hold up. You get proper ottoman storage, a comfortable sleeping size for two, and a frame that sits at a sensible distance from a TV without needing an unusually large room to make it work. Super king still makes sense in a genuinely large bedroom, but our figures suggest fewer people have that room to spare than the mattress industry's size charts might imply on their own.
We've seen the pattern play out across our own range too, from the newer Amber and Titan ottoman frames through to established sellers like the Lakes and Darras ranges, king size consistently outsells the equivalent super king variant, often by a wide margin.
FAQ
Is king size definitely the most popular TV bed size in the UK?
We can only speak to what we've actually sold, not the whole market. In our own data covering the last 12 months, king size accounted for 59% of TV bed frame sales, well ahead of double, super king and small double, but this reflects our customer base and range rather than a national census.
What are the dimensions of a UK king size TV bed?
A standard UK king size bed frame measures 150cm x 200cm (5ft x 6ft6). That's the size all of our king-size TV bed frames are built to, so mattresses, toppers and bedding sold as "UK king size" will fit without needing anything custom.
Is a king size TV bed big enough for two people to watch comfortably?
Yes, for most bedrooms it's the more practical option of the two. A king-size frame gives two adults comfortable sleeping space while sitting close enough to a wall-mounted or unit-mounted TV for a good viewing angle, without the extra width of a super king pushing the frame closer to the screen or the walls than the room allows.
How much storage does a king-size ottoman TV bed offer?
It varies slightly by model, but a king-size ottoman base typically offers close to full under-bed storage across the mattress footprint, lifted via a gas-strut mechanism. It's a similar storage volume to super king in most of our ottoman ranges, just in a frame that takes up less floor space overall.
Do king-size TV beds come with a mattress included?
Some of our ranges offer the frame with a mattress package, others as a frame only. Our own sales data shows a genuine split here: roughly a third of king-size buyers in the last year chose the frame only, so both options are common depending on whether you need a new mattress or already have one you're keeping.
